Coloured eyeliner: Etiquette expert and fabulous business lady Karen Cleveland tests out wearing bright hued eyeliner in a corporate atmosphere
AUGUST 29, 2014
The notion of coloured eyeliner conjured up the worst of the ’80s for me: Remember Joan Cusack in Working Girl, her lids lacquered with a garish swipe of shimmery cobalt? But on the fall 2014 runways, we saw electric blue cat eyes at Kenzo, orange and green flicks at Chanel and winged-out iridescent turquoise lids at Dior. Cue Duran Duran! I was curious: Could I pull off this look as a grown woman in 2014, working in a corporate environment?
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With a routine that’s equal parts lazy and minimalist (touch of concealer, bit of bronzer and well-curled, mascara’d lashes), I was skeptical. So much so that I sneakily popped a makeup remover wipe into my bag before heading to meet Stila Cosmetics’ national trainer, Melissa Ortins, for some coloured liner education. My assignment: an evening liner look in bold blue (her work) and a daytime look in rich green (my work).
I met Ortins on the hottest, rainiest day of the summer—challenging conditions for testing a bold makeup look. She expertly swiped Stila’s Stay All Day Liner (the brand’s best-selling product) in Indigo across my upper lash line in a perfect cat eye. Pro tip: Start from the outside and angle the tip toward the outer edge of your eyebrow for precise symmetry. The more pressure you apply, the more dramatic the line will be.
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While working her magic, Ortins explained that coloured eyeliner has come a long way. Rather than adding pigment for pop (as we did so gratuitously in the ’80s), the goal now is to shape the eye, using a complementary shade. People should notice your irises, not the colour of your makeup. The result was a pretty, interesting swoop that was less harsh than black.
I bounded out into the rain and headed straight to a rum-tasting party. I expected my fella and my friends to notice my makeup (quite bold, by my standards) but had to prompt them for feedback. The consensus was that it looked nice, if heavier than I normally wear. Nary a mention of the colour, but one friend, who wields a liner like no one’s business, thought it made my baby blues appear darker.
The next morning before work, I attempted to replicate the look using Olive, a greyish green. To keep things office-appropriate, I didn’t extend the line past the end of my eyes. Throughout the morning, I was nervously aware that I was sporting more makeup than usual, and in a bolder shade. But when I checked the mirror in the ladies’, I instantly chilled out—the line defined the shape of my eyes and made them look a little more grey, without screaming, “This is green liner!”
Surprisingly, at no point from my 9 a.m. meeting to the end of my marathon workday (hair in a bun held with a pencil, pounding on the laptop at 10 p.m.) did my coloured eyeliner and I feel the least bit Working Girl. Though the ’80s were pretty fabulous, weren’t they?
LAURA MERCIER CRÈME EYE LINER IN ENVY, $28, AT HOLT RENFREW; ESSENCE GEL EYE PENCIL WATERPROOF IN BLUE LAGOON,
$3, AT SHOPPERS DRUG MART; MAKE UP
FOR EVER AQUA LINER IN IRIDESCENT FUCHSIA, $27, AT SEPHORA.CA; VASANTI LIQUID EYELINER IN CALM, $18, AT SHOPPERS DRUG MART & REXALL; STILA STAY ALL DAY WATERPROOF LIQUID EYE LINER IN INDIGO, $26, AT MURALE
(Originally published for The Kit, in the Toronto Star, August 2014)