Expect to see lots of other people shopping this month, plan to be patient
Patience is key
Whether shopping for gifts or party supplies this month, Toronto-based etiquette expert Karen Cleveland says Canadians should have two things on their shopping lists — patience and empathy.
Because that’s what they will need when standing in line and dealing with grumps they encounter, likely before and after Christmas Day.
According to Statistics Canada, consumers spent more than $4 billion on food and drink at big retailers last December, as well as hundreds of millions in various retail categories. The numbers suggest that consumers will find it busy whether they are seeking Boxing Day bargains at the mall, or simply trying to pick up groceries through Dec. 31.
Cleveland said another key is for shoppers to remember that “our time is no more valuable than anyone else’s time.”
And while they may gripe on social media, many shoppers realize what they are getting into, if they choose to head to the stores. As Cleveland puts it, when Christmas shopping rolls around, we all know “it’s not our first rodeo.”
On the retail side, the businesses selling merchandise to the public know what to expect when these shoppers pack the stores — and clearly, it’s something they like to see.
But knowing that that these same people are feeling the stress of the holiday season, retailers employ strategies to help their customers to get what they need as quickly as possible.
‘A marathon, not a sprint’
At Dollarama, shoppers will have seen more cashiers on hand and longer store hours this month. The discount chain also takes steps to ensure its shelves are well-stocked.
That’s the “simple but successful formula to keeping customers happy (and not cranky!) during the holiday season,” spokesperson Lyla Radmanovich told CBC News in an email.
Ditto for Sobeys Ontario, where spokesperson Monika Strzalkowska says the chain ensures there are “plenty of staff on hand” for the busy holiday period.
Having more hands on deck seems to be a standard approach across retail.
Michael LeBlanc of the Retail Council of Canada said many retailers will bring on temporary staff, to help deal with the increase demand from customers.
“Holiday sales are a marathon, not a sprint,” LeBlanc said in a recent telephone interview, suggesting that it’s not just the shoppers feeling the stress.
Retailers will also take steps to ensure post-Christmas shopping runs smoothly as well. LeBlanc said that’s part of the reason there are restrictions on returns after Boxing Day — so that people seeking deals can do so unencumbered.
Just as Cleveland advises, LeBlanc said people heading to stores should bring some patience with them, whether they are picking up gifts or making returns.
“A little bit of patience goes a long way,” he said.
(Originally published on CBC, December 2014)